Dealer Development Consultant – Western Canada
PEO Canada is partnering with our client, an international distributor of tires and parts, in hiring a Dealer Development Consultant to service Western Canada. Based out of Manitoba, the successful candidate will assist with the development and implementation of our client’s Tire Program strategy and marketing communications.
Description
Key Roles and Responsibilities:
- Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders.
- Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and products).
- Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program.
- Assist Tire Manufacturers in setting expectations and goals for dealerships.
- Support Head Office Regional personnel in all Tire Program elements.
- Serve as support to the Tire Manufacturers and at the dealership level to maximize tire strategies.
- Direct dealership visits (with Tire Manufacturer, Tire Distributor personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires including the use of inspections, promotions, and competitive analysis of the open market business, etc.
- Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer and Tire Distributor training conferences.
- Assist dealerships with Tire Program set up of tire selections, inventory strategy, displays, etc.
- Enrollment of new dealerships.
- Develop and collaborate with OEM Field Contacts to drive tire business.
- Develop and deliver strategic market plans to support the book of business with growth, initiatives, improve dealership performance and follow-up.
- Database management operations.
- Deliver to agreed timelines and budgets
Required Skills
Qualifications:
- Tire Industry experience across all levels – from working within Retail Stores to working directly with Tire Manufacturers and/or Tire Distributors
- At least 3 years’ experience in Sales and/or Marketing.
- Must have a valid driver’s license in good standing.
- Bachelor’s degree; Marketing degree preferred but not required
- Able to work independently or with minor supervision / team player
- Desirable: Interest in automotive, vehicle parts business, commodities products: batteries, brakes, rotors, tires, fluids, understanding of dealership
Thank you to all interested candidates in advance for applying. Only those who fit the above skillsets and requirements will be contacted.