Do Referrals Really Work?
Business We all know how effective good referrals are…or do we? Encouraging people within your network to send referrals your way and making an effort to give good referrals can be difficult. We likely do this on a regular basis more then we realize, but it is typically surrounding our personal lives and less in a business context. There are many B2B networks out there who's entire premise is referral based. My first experience with a group like this left me walking away from the first meeting I went to thinking it was some sort of a cult! Looking back I realize how effective these people actually were in driving...