Communication Mediums: The 6 Types & Choosing the Right One
Business, Personal AdviceYou have something to say, and you have put great consideration into just what information to include, which words to wield, and the audience you are approaching. But have you thought about which communication mediums will deliver your message most effectively? This choice can seem obvious or even arbitrary, but the way people receive information can be more impactful than the information itself. Canadian communication theorist and the father of media studies Marshall McLuhan coined the phrase “The medium is the message”[1], highlighting the importance of how we relay information. The same message delivered through different communication mediums can have a vastly different impact. For example, breaking up...